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Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.
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"It's a question that we have certainly raised. Ideally, if that was really what we wanted to engage in, it would require a legislative fix," Judd-Stein told reporters last week, adding that she was only speaking for herself, not the entire commission.