Sportsbooks are harnessing Twitter's influence for marking purposes, building large followings by showcasing improbable parlays that hit and advertising special deals for bettors like odds boosts. The sportsbooks also use their partnerships with professional sports leagues like Major League Baseball and the NBA to post highlights with a betting spin. FanDuel's sportsbook account @FDSportsbook has more than 214,000 followers; DraftKings' @DKSportsbook has more than 158,000 followers.
Text chains allow smaller groups to share bets. Social media helps spread the word to larger audiences. Twitter and Instagram are good outlets for information distribution, and some people start private Twitter accounts to keep their bets among a specific group. Meanwhile, private chat rooms on Discord are growing in popularity, especially with bettors under 30.
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The other side: Many customers place bets months in advance, and those wagers would be difficult to manage for temporarily authorized sportsbooks that are denied a permanent license, says Justin Smith, legal counsel for Bally's Interactive.