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Magna Global in their latest ad spending forecast noted; sports betting is becoming a major category; until now local and digital media have captured the bulk of the spending, but national TV will increase its share as it is legalized in ever more states (New York this year, California and Texas possibly in 2023).
Brandt has had conversations with casino operators who made it clear they¡¯re trying to attract younger audiences. ¡°The best way to do that is sports gambling,¡± he says.
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the total amount paid by hand to the winner of a given round.