"Twitter's been referred to as the world's largest sports bar. You want to share in the excitement with fellow fans," Dupree said. "Well, you can almost consider that Twitter is becoming the world's largest sportsbook, not in terms of taking bets, but where people come to talk about the action and follow their bets."
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If boxing icon Floyd Mayweather fights again, maybe Jeff Umali will place a bet. And maybe when a huge sporting event, such as the Super Bowl, rolls around, the 39-year-old will wager a few bucks.
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The future will bring closer ties between sports leagues and betting companies, all of which seek to maximize profits from fan bases. Unlike ticket and merchandise sales, this avenue has almost exponential potential. As more opportunities arise, problems will, too, no matter how many resources the sports and gaming industries devote to promoting responsible gambling ¡ª even as they provide free offers and come-ons to keep bettors engaged. There might be increased regulation down the line, but states won¡¯t be too willing to surrender the tax revenues, which are sure to keep increasing.
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